Strong leaders aren’t your backup plan; they’re your biggest growth strategy. Your top executives are nearing retirement. Many next level leaders are unprepared, disengaged, and unsupported. Solidify your legacy, build your succession team today.

I’m Jennifer Hawkins and I partner with executives to build the leaders who will keep your company thriving long after today’s leadership steps down. At 25, I was promoted into leadership at The Hartford Insurance Group and received access to world-class systems most leaders never see. I used them to scale teams to record-breaking success across five industries: insurance, advertising, education, nonprofit blood banking, and manufacturing. I didn’t just deliver results, I built leaders who surpassed expectations, carried culture forward, and executed strategy without me in the room. From transforming last-ranked regions into top performers, to scaling service lines without additional headcount, to turning failing centers into top 20% revenue earners. My track record proves what's possible when you build true leadership capacity.
Most companies think they have time, but with Baby Boomers retiring and Gen X next in line, your future depends on strong, self-sufficient leaders now. I don’t offer feel-good coaching, I build leaders who carry your strategy forward and take it further.

why

do It?

I love making a positive impact and changing lives for the better. My whole career has been about mission work, creating leaders and watching people become the best versions of themselves they can be. Launched Performance allows me to do this on the biggest scale yet in my career




my coaching

Turning overwhelmed managers into confident, results-driven leaders with high-performing and engaged teams

    & Results-Driven
     Practical tools and real outcomes,               not just theory.
       
     but Compassionate
      Honest feedback, always with heart and          respect.
           
         Yet Flexible
          A proven system tailored to your                leadership reality.
            
          Not Dependent
           I build confident leaders who own               their voice and lead with impact.

STYLE

see what will work for you

Clear

Direct

Structured

Empowering,


  & Results-Driven
    Practical tools and real             outcomes, not just theory.

     but Compassionate
      Honest feedback, always           with heart and respect.

      Yet Flexible
       A proven system
        tailored to your
         leadership reality.

        Not Dependent
         I build confident
          leaders who own
           their voice and
            lead with impact.

What A Leader Should Be

Jennifer is a natural leader and brings out the best in her staff. She epitomizes what operational excellence is and allows any employee to share their ideas and encourages them to keep bringing things to the table.

I started out as a temp and being allowed to share ideas and brainstorm was empowering and paramount to my growth as a professional.

I have watched her do this with many staff over the years and so many have advanced to higher roles both at Vitalant and with other companies.

When you see all those buzz words about what a leader should be, the person that always comes to my mind is Jennifer Hawkins. She is a true leader that will bring out the best in her people.

-Joe McGlone, Senior Director Hospital Services Vitalant

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