I’m Jennifer Hawkins and I partner with executives to build the leaders who will keep your company thriving long after today’s leadership steps down.
At 25, I was promoted into leadership at The Hartford Insurance Group and received access to world-class systems most leaders never see. I used them to scale teams to record-breaking success across five industries: insurance, advertising, education, nonprofit blood banking, and manufacturing.
I didn’t just deliver results, I built leaders who surpassed expectations, carried culture forward, and executed strategy without me in the room. From transforming last-ranked regions into top performers, to scaling service lines without additional headcount, to turning failing centers into top 20% revenue earners. My track record proves what's possible when you build true leadership capacity.
Most companies think they have time, but with Baby Boomers retiring and Gen X next in line, your future depends on strong, self-sufficient leaders now.
I don’t offer feel-good coaching, I build leaders who carry your strategy forward and take it further.
I love making a positive impact and changing lives for the better. My whole career has been about mission work, creating leaders and watching people become the best versions of themselves they can be. Launched Performance allows me to do this on the biggest scale yet in my career
Clear
Direct
Structured
Empowering,
& Results-Driven
Practical tools and real outcomes, not just theory.
but Compassionate
Honest feedback, always with heart and respect.
Yet Flexible
A proven system
tailored to your
leadership reality.
Not Dependent
I build confident
leaders who own
their voice and
lead with impact.